Why is Digital Marketing the Most Powerful Marketing Resource?
Marketing is based on Science not on creativity.
Do you agree with it?
If not then in this article you will deep drive in the marketing. You will get a solution to your number of questions regarding marketing or digital marketing.
At the end of the article, you will be a perfect package who has complete knowledge about the laws of Marketing, fundamentals of marketing, Digital marketing vs. Traditional marketing, CATT Marketing Funnel, Integrated Digital Marketing, Personal Branding, and many more. Believe me, it’s very meaningful for you!
And I will also tell you how to make 1 crore. It’s a very interesting concept. Don’t miss this section to read.
As I told you that marketing is based on science because marketing starts before creating the product and this is a very important thing that everyone has to learn. I learned from my digital mentor, Digital Deepak sir.
We will discuss many segments of marketing strategies!
- Fundamentals of Marketing
- How to Make 1 Crore
- Digital marketing vs. Traditional marketing
- CATT Marketing Funnel
- Integrated Digital Marketing
- Personal Branding(Mass Trust Concept)
-> Fundamentals of Marketing
First I would like to tell you about the law of marketing.
My digital mentor taught me many more valuable things about the law of Marketing in which some points I want to mention here:-
- Develop your product according to your customer's needs.
- Marketing is sending about the right message, to the right person, at the right time.
- Every marketing is a means to an end.
- The purpose of marketing is to build a brand and capture a position in the minds of the customers.
Marketing is all about customer satisfaction. If your customer is happy with your service and support then you are a good marketer because, for your business, marketing is just like a kick starter.
In this competitive world, you must do marketing to a large extent and should try to increase the productive products for the customer.
Your communication skills also play a vital role in marketing to achieve your goals.
Your marketing style and strategies create a perception about the product and this perception converts your product into a brand and after that, your products sell itself.
There are so many examples that don’t need marketing to sell their products like MERCEDES, BMW, PUMMA, NIKE, etc. because their product has proved itself.
There is only one thing marketing that gives you a direct return in business. If you know how to do marketing, how to get customer satisfaction then you are always on a safer side.
Let’s move on to the second important segment which describes the article headlines.
-> How to Make 1 Crore
I know that you are excited to know this amazing plan which I am showing here through the bar chart. So let’s start.
For your easy understanding, We created a bar chart between customers and product prices. We will discuss it here.
Here the simple formula is used here
1 Crore Generation= No. of Customer Required × Product Price
In the first plan to make 1 crore, you have to need 1 lac customers if your product price is Rs 100.
In the second plan to make 1 crore, you have to need 10,000 customers if your product price is Rs 1000.
In the third plan to make 1 crore, you have to need 1000 customers if your product price is Rs 10,000.
In the fourth plan to make 1 crore, you have to need 100 customers if your product price is Rs 1 lac.
Here you can understand the importance of your personal product brand value. In the first plan, you have to need a lot of customers to make your 1 crore because your product value is very low.
In the second plan, you need 10,000 customers which is less than from plan 1 because your product value has increased.
In the third plan, you can see that you have to need 1000 customers to make 1 crore because you have developed your product value.
In the fourth plan, you can see that you need only 100 customers to make 1 crore because you have converted your product as a brand. So it sells itself.
l think that this strategy will change your mindset to make crores.
Let’s talk about the difference between Digital Marketing and Traditional Marketing.
-> Digital marketing vs. Traditional marketing
For a successful business isn’t pretty much choosing an appropriate marketplace or having a high-quality product. It’s also about leveraging the proper kind of advertising and marketing techniques as a way to attain out to your audience and convert them into leads or customers.
If you know about the requirement for effective and efficient marketing good for you otherwise everyone's digital marketing vs traditional marketing discussion may stump you. This confusion may arise due to the fact that a lot of marketing is done in the traditional way, but digital marketing is continuously gaining an edge.
Indeed, there is a level of individuals who don’t utilize the Internet for directing any transactions. However, a large amount of the population is regularly using the Internet for their multiple-use, including making their day-to-day transactions.
If your product is a day to day life-based product or generic product then to get a large reach traditional marketing is the best option at a very low cost. Ex Ghadi Washing powder, Parle-G biscuit, Dettol, etc.
Through Wikipedia, I got very interesting data that TV has a reach of 800 million to 1 billion.
Through the Financial Express, I learned that Radio has a reach of 65% of the Indian population.
Through the Business- Standard I got that Newspaper has a reach of 465 million people.
If your target customers are connected with Radio, TV, Newspaper then traditional marketing will give you fruitful results.
Similarly, Digital marketing also has almost 100 million reaches in India. If your targeted customers are from the affluent English speaking population of India then Digital marketing is the best option for you.
But the Coronavirus pandemic definitely affects the traditional marketing approach. And also enhance the reach of Digital marketing. Now, Most of the people try to make a habit to be cashless. And they also try to use a digital payment gateway for the payment.
Many people are also using a Direct Response Marketing method which is also a type of method to get an instant response. This is a very effective marketing technique.
Now let ‘s talk about the important marketing funnel this is called CATT Marketing Funnel.
-> CATT Marketing Funnel
A marketing funnel describes your customer’s journey with you. By evaluating your funnels, you can potentially drive greater sales, more loyalty, and stronger brand awareness.
This funnel is based on wealth which is totally based on a selection of a niche.
One formula is used here to describe the funnel.
Wealth= n^ CATT
where n= niche which you choose
Here everything is based on your niche which you choose. Because according to this formula your wealth is directly proportional to your niche. So your success and wealth depend on your niche.
Here C stands for Content:- your attractive content always attracts from your niche and creates wealth for you. Ex YouTube Videos.
Here A stands for Attention:-To get high traffic or engagement with the help of SEO, Social Media.
Here T stands for Trust:- Build trust among your audience with the help of automation.
Here T stands for Transaction:- Convert your leads into a customer with the help of sales techniques.
This Shows that niche selection also plays an important role in marketing to make money.
Now we are going to discuss Integrated Digital Marketing.
-> Integrated Digital Marketing
Integrated Digital Marketing is the combination of all the digital marketing methods.
Investment of time, energy, and money all are used to build up an integrated digital marketing process for your business.
This diagram explains everything that how content marketing, paid marketing SEO, social media marketing, email marketing, sell, all are connected to one another. This CATT framework executed with the help of integrated digital marketing. Because the CATT funnel is very linear. So I can say that the integrated digital marketing framework is just like an engine that drives the CATT funnel.
Here both frameworks have their own advantages.
Let’s move to the concept of the personal brand which has major impacts on marketing or digital marketing.
-> Personal Branding (Mass Trust Concept)
You have to keep one thing in mind for personal branding is that
The Best known will always beat the best.
We can easily understand the power of the personal brand with the help of an example Today everyone knows about Patanjali and use Patanjali’s product also in a large amount but some time ago people didn’t use Patanjali products in a massive amount. For this massive change, all credit goes to Baba Ramdev. He is just like a brand. There is no need for an introduction for baba Ramdev. That’s why Patanjali doesn’t spend money on the advertisement because they have their own personal brand “Baba Ramdev”.
I can say that a personal brand becomes an influencer and a brand ambassador for the companies that they run.
Similarly, there are many examples like Elon Musk, Digital Deepak.
MassTrust Blueprint:-
Mass trust is the framework that is used in the evolution of the personal Brand.
Here you can see a mass trust blueprint diagram. In which you understand that this is the cyclic process where learning is connected to the work, Work is connected to the Blog, Blog is connected to the Consult, Consult is connected to the Mentor, Mentor has connected to the startup and the start-up again connected to the learning.
Learning is an endless program. Without learning, no one can do work and with the help of proper work or effective work you can start your own blog and when you will be a very famous blogger then you will be a consultant and give very effective advice.
This consultant behavior generates a mentor who properly guides each and everything in a proper manner. After that, a guide makes his own product to enhance his brand value with the help of his own product so he starts his own startup and develops his own product.
As we know that new startups require more and more RND. So he starts again learning to enhance his startup. So This is the cyclic process. To get success in personal branding, evolution is mandatory.
In the conclusion of the article, I would like to tell you that effective and knowledgeable mandatory changes in marketing are a must to get success in your business. You must implement new customer satisfaction strategies as per need. I discussed the fundamentals, law of the marketing, personal branding, and many more that will help you to grow your business.
You can also learn all marketing strategies from my mentor Digital Deepak. If you want then you can enroll in the internship program for Batch 5.
I believe that
Each time has it’s own time limit but Marketing can never be ended.
I hope that you enjoyed reading this article.
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